Classification‑ready Tracking Codes to keep Adobe data clean
Keep Tracking Codes consistent so classifications don’t fragment and reporting stays clean.
Learn moreAdobe Analytics CID Builder
Trust your Adobe campaign data before it reaches reporting
Create cleaner campaign links fast, then give teams and agencies one governed way to keep them consistent. Self-serve inside guardrails, without turning Marketing Ops into the bottleneck.
Walk into the meeting knowing the numbers are real.
Works with cid, ccid, or the parameter your org maps to Adobe Tracking Code.
Start with a free Adobe template
Pick the fastest safe way to create compliant Adobe campaign links. Start with speed now, then keep teams on the same standard.
Build links in bulk
Generate dozens of compliant links in one submission.
Copy links faster
Create copy-ready links fast for day-to-day launches.
See all Adobe templates
Start fast, then keep teams consistent.
Why it matters
Cleaner Adobe data starts upstream
Give teams one governed way to self-serve so bad inputs get caught before they become reporting problems.
Cleaner inputs. Fewer reporting debates.
Key Benefits
Keep your reporting stack. We standardize tracking at creation time so Adobe stays clean and ROI conversations turn into decisions not debates.
Publish branded builders that teams and agencies actually use.
Publish branded builders so teams self‑serve inside guardrails without Ops bottlenecks.
Learn more
SmartLists: approved values + dependencies at scale
Govern approved values once. SmartLists keep dropdowns and dependencies consistent everywhere.
Learn moreBuilt for teams, agencies, and accountability
Standardized links for launch, tables for QA and exports, plus a submission history when questions come up.
Learn moreGenerate campaign link sets in one submission
Create dozens of compliant URLs in one go, without spreadsheets or copy paste errors.
Learn moreAssets Studio: Tag creatives automatically + measure asset‑level ROI
Don't stop at links. Auto‑tag creatives with governed metadata to measure asset performance and prove ROI.
Learn moreHow It Works
Four simple steps to replace Adobe Tracking Code chaos with consistent, campaign‑ready standards.
Launch a branded CID builder your teams and agencies will actually use. It’s self‑serve inside guardrails. Now teams can launch without waiting on Ops.
- No‑code builder: brand styles, required fields, helper text, validation.
- Support cid, ccid, or any parameter your org maps to Tracking Code.
- Publish with the right access level for teams, agencies, or partners.
Prevent Tracking Code chaos before it hits Adobe reports and classifications. Now classifications group cleanly because everyone stops doing it differently.
- Approved values + dependencies with SmartLists (central governance)
- Format rules: casing, delimiters, prohibited characters (reduce fragmentation)
- Keep Tracking Codes short to avoid s.campaign truncation
Stop cleaning up tracking after launch. Generate compliant campaign link sets and keep reporting trustworthy from day one.
- Generate link sets in one submission using approved values and bulk selections
- Access results as copy ready links, QA tables, or submissions table.
- Keep one centralized source of truth so Adobe stays consistent and trusted
Extend governance from standardized links into standardized creative metadata so performance isn’t guesswork and you can measure Return on Assets (ROA). Now you can tie creative versions to results, not opinions.
- Attach assets to the campaign workflow so metadata stays connected
- Assets inherit governed CID/campaign metadata automatically
- Enables asset‑level reporting and ROA in your existing stack
Start free with an Adobe CID template
Use a free public template to generate your first compliant Adobe Tracking Code link. Then personalize it with a trial when you need custom standards, rollout, and exports.
Frequently asked questions
No. Use the parameter your company maps to Tracking Code (s.campaign). We say “CID builder” because that’s the common Adobe search term, but the builder is parameter‑agnostic. Plus, if your needs or link structure ever evolve, modifying the link structure takes a few seconds to align with your changes.
Adobe’s Tracking Code reporting is powered by s.campaign.
We help you generate clean, consistent links, then your team maps the chosen parameter to s.campaign using Launch/Web SDK/Processing Rules.
Both approaches can work. Concatenation is common when you want one Tracking Code + classifications; eVars are useful when you want dedicated dimensions. The key either way is consistent inputs and a schema you can enforce. Our system lets you structure your link to follow your org’s settings either way.
One submission can generate many links by combining: Multi‑select fields (e.g., channels, regions, tactics), and
Multiple landing pages (comma‑separated).
Your submissions (or created urls) are then displayed either as table rows (QA/export) or link cards (copy/paste), depending on your submission settings selected. You can also view all submissions in your dedicated form’s submissions page.
Not today. We focus on governed creation and clean exports so your Adobe implementation stays transparent. For enterprise teams, we also support BigQuery and Looker so governance logs and asset metadata can flow into your BI stack.
Free public templates help you generate links immediately. The 7 day free trial unlocks governance workflows (unlimited publishing, SmartLists controls, exports). Assets Studio capabilities are available on select premium plans.