Campaign Tracking Standards & Marketing Ops

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How to make Adobe campaign tracking feel a lot more familiar If you already know Google Analytics UTMs, Adobe Analytics can feel like someone took...

Campaign reporting breaks when marketers build links in one language and Adobe Analytics reports on them in another — and that is when teams stop...

You’ve inherited the Adobe Analytics soup and you’re drowning in reports. Pages of charts leave you wondering: Are we actually making...

There is nothing quite like inheriting someone else’s adobe analytics implementation. You open Adobe Analytics and confront an alphabet soup of...

Let’s be honest for a second, if you’re in marketing operations (director, manager, analyst, or consultant), you live in a world...

A scary Giant hiding in your campaign data The first time many marketers calculate return on investment, they fall into...

Return on Asset (ROA) is a critical financial metric that enables marketers to evaluate the efficiency of their marketing investments....

Adobe Analytics campaign tracking can be confusing because different teams use the word “CID” in different ways. For campaign reporting,...

As I meet with more and more customers, many of you are taking over another marketer and have no idea...

Wouldn’t it be awesome to have an advanced and automated tracking option that keeps you on top of all of...

Meta’s Facebook and Instagram Ads are a great platform to promote engagement with your brand and hopefully convert those individuals...

One of the primary reasons digital marketers utilize Adobe Analytics is to track the effectiveness of online marketing campaigns in...

Yes, Google Analytics UTM-style tagging can work with Adobe Analytics, but only if Adobe is configured to collect those campaign...

In this article, we discuss the processes you need to undertake to create a best-in-class Adobe Analytics classifications system for...