Agencies
External partners collaborating with marketing teams or brands. Require shared standards, governed forms, and consistent CIDs/UTMs to streamline approvals and reporting.
The Complete Guide to Using Adobe Analytics UTM Parameters
How to make Adobe campaign tracking feel a lot more familiar If you already know Google Analytics UTMs, Adobe Analytics can feel like someone…
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Top 5 Adobe Analytics KPIs: KPI Zen & Campaign Parameters
You’ve inherited the Adobe Analytics soup and you’re drowning in reports. Pages of charts leave you wondering: Are we actually making money? More reports rarely…
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Inheriting the Adobe Analytics Soup: Finding the Source of Truth in a Sea of Tracking Codes
There is nothing quite like inheriting someone else’s adobe analytics implementation. You open Adobe Analytics and confront an alphabet soup of tracking codes: utm_ here,…
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How to Use UTMs to track Facebook conversions in Google Analytics
Meta’s Facebook and Instagram Ads are a great platform to promote engagement with your brand and hopefully convert those individuals into paying users. If…
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Top 5 Adobe Analytics Classifications (for campaign URLs) Used by the Best Marketers
In this article, we discuss the processes you need to undertake to create a best-in-class Adobe Analytics classifications system for your company just like…
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How to combine Social Media Ads Data with Adobe Analytics KPIs
This article originally appeared on https://medium.com/@factivateapp/how-to-combine-social-media-ads-data-with-adobe-analytics-dd3a3645e996 Are your social media marketing efforts working? How do you know which key performance indicators (KPIs) matter on each…
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