Campaign Teams
Hands-on planners and executors of campaigns. Need fast, governed link creation, reliable dropdowns/dependencies, and clear QA to launch on time.
The Complete Guide to Using Adobe Analytics UTM Parameters
How to make Adobe campaign tracking feel a lot more familiar If you already know Google Analytics UTMs, Adobe Analytics can feel like someone…
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Top 5 Adobe Analytics KPIs: KPI Zen & Campaign Parameters
You’ve inherited the Adobe Analytics soup and you’re drowning in reports. Pages of charts leave you wondering: Are we actually making money? More reports rarely…
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The hidden costs of ungoverned UTMs: are your metrics fake news?
A scary Giant hiding in your campaign data The first time many marketers calculate return on investment, they fall into a trap. They take…
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How to Build, Store, and Track UTM Campaign links like a master digital marketer
Wouldn’t it be awesome to have an advanced and automated tracking option that keeps you on top of all of your marketing campaign links…
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How to Use UTMs to track Facebook conversions in Google Analytics
Meta’s Facebook and Instagram Ads are a great platform to promote engagement with your brand and hopefully convert those individuals into paying users. If…
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How to Track Paid Campaign URLs in Adobe Analytics
One of the primary reasons digital marketers utilize Adobe Analytics is to track the effectiveness of online marketing campaigns in order to allocate resources…
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Can Google Analytics UTM tagging be used with Adobe Analytics?
Yes, Google Analytics UTM-style tagging can work with Adobe Analytics, but only if Adobe is configured to collect those campaign values and report on…
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Top 5 Adobe Analytics Classifications (for campaign URLs) Used by the Best Marketers
In this article, we discuss the processes you need to undertake to create a best-in-class Adobe Analytics classifications system for your company just like…
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