Marketing Operations
Leaders who design and enforce campaign governance. Focused on UTM/CID standards, process automation, data quality, and cross-team enablement.
The Complete Guide to Using Adobe Analytics UTM Parameters
How to make Adobe campaign tracking feel a lot more familiar If you already know Google Analytics UTMs, Adobe Analytics can feel like someone…
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Top 5 Adobe Analytics KPIs: KPI Zen & Campaign Parameters
You’ve inherited the Adobe Analytics soup and you’re drowning in reports. Pages of charts leave you wondering: Are we actually making money? More reports rarely…
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Inheriting the Adobe Analytics Soup: Finding the Source of Truth in a Sea of Tracking Codes
There is nothing quite like inheriting someone else’s adobe analytics implementation. You open Adobe Analytics and confront an alphabet soup of tracking codes: utm_ here,…
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10 Best Adobe Analytics Campaign CID (URL) Builders for marketers: Features, Pricing, Pros, & Cons
Let’s be honest for a second, if you’re in marketing operations (director, manager, analyst, or consultant), you live in a world of constant trade-offs. You…
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The hidden costs of ungoverned UTMs: are your metrics fake news?
A scary Giant hiding in your campaign data The first time many marketers calculate return on investment, they fall into a trap. They take…
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Mastering Return on Asset (ROA) Calculation for Marketers: A Step-by-Step Guide
Return on Asset (ROA) is a critical financial metric that enables marketers to evaluate the efficiency of their marketing investments. By calculating ROA, marketers…
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The Ultimate Guide: How to Find Your Adobe CID Code in Adobe Analytics
Adobe Analytics campaign tracking can be confusing because different teams use the word “CID” in different ways. For campaign reporting, CID usually refers to…
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Unleashing the Power of Data: Scraping Your Adobe Analytics Website to Find Your CID Code and Delimiter
As I meet with more and more customers, many of you are taking over another marketer and have no idea how your adobe analytics…
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