Top 5 Adobe Analytics KPIs: KPI Zen & Campaign Parameters
You’ve inherited the Adobe Analytics soup and you’re drowning in reports. Pages of charts leave you wondering: Are we actually making money? More reports rarely equal...
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Posts tagged with “marketing operations”
10 Best Adobe Analytics Campaign CID (URL) Builders for marketers: Features, Pricing, Pros, & Cons
Let’s be honest for a second, if you’re in marketing operations (director, manager, analyst, or consultant), you live in a world of constant trade-offs. You long...
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The hidden costs of ungoverned UTMs: are your metrics fake news?
A scary Giant hiding in your campaign data The first time many marketers calculate return on investment, they fall into a trap. They take campaign...
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