Industry-Leading, UTM Smart Manager

BUILD & TRACK UTM CAMPAIGNS FOR GOOGLE ANALYTICS OR ADOBE ANALYTICS

The UTM Smart Manager combines a client-branded UTM Campaign URL Builder (with naming conventions you can enforce) with an Advanced Analytics platform, powered by Factivate, to help digital marketers understand which Ads were most successful in delivering ROI and why. Unlike other "Campaign URL builders", you'll experience deep insights from your UTM links across your customer's click-journey and not just look at vanity metrics like "clicks".


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Factivate makes other people’s lives easier by eliminating the inefficiencies from traditional spreadsheets
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"Factivate can provide the functionality of big data analysis software without the associated cost and complex structure.”
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"A Top Business Intelligence tool for its combination of custom KPI alerts with custom automated reports"
FEATURES AND BENEFITS

Eliminate time-consuming tasks. Turn Your Marketing Data Confusion into Actionable Decisions

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SMART UTM BUILDER

UTM builder with structure naming conventions you can enforce, manage and analyze.

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ALWAYS CONNECTED

Automatically import data from your channels in just three clicks. Goodbye manual reports.

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POWERFUL INSIGHTS

Powered by Factivate's Advanced Analytics, we auto-import KPIs from multiple sources into one place.

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PERSONALIZED ALERTS

Make sure your KPIs never exceed your limits. Our automated alerts work for you 24x7.

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SHARE ACCESS

Give access to all stakeholders to ensure everyone is always up-to-date with your results.

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SCALABLE

The UTM Smart Manager's Advanced Analytics can grow with you beyond Campaign Tracking.

This UTM Smart Manager is a real game changer! Before, we'd see 10,000 clicks on an ad in our monthly reports and think: 'Great!'. Now we can take an informed decision to immediately stop or retarget the Facebook Ad that has 10,000 clicks because we also know that 'Time on Page' was less than 10 seconds.

Alex P., Fortune 100 Company | Brand Leader
90% OF MARKETERS HAVE BROKEN ANALYTICS FOUNDATIONS

See How We Solve Your Biggest Problem to Actionable Insights

Custom UTM Form

Start with your Branded UTM Link Builder Form

It's impossible to track the 'ad link click to web engagement journey' if you have bad UTM foundations. Consequently, we immediately fix your data integrity issues by providing you with a custom UTM form that enforces YOUR naming conventions.
Our custom-branded UTM form was critical for our ability to accurately track our ads while enforcing our naming conventions. No more messy spreadsheets! Thank you!
John P
Director, Radii Digital Agency
UTM link Library

Which Auto-Saves Every UTM Link Created

Stop relying on inefficient spreadsheet processes to store all of your UTM links. Every link that is created using your UTM builder is automagically sent into your UTM Library for your records. Now you'll know when each link was created and have a historical database to perform even better analysis.
UTM Smart Manager Analytics

To Give You Powerful Insights for Better Decisions

Now you can determine which Ad worked best because you can understand the entire customer journey.
We hate that marketers receive campaign reports that say very little (ie clicks). Since we're powered by Factivate's Advanced Analytics platform, we provide you with best-practice Executive Dashboard and Analyst views that auto-import your marketing data (from your numerous marketing channels) and give you the insights necessary to increase your ROI.

Learn How the UTM Smart Manager Beats Other Campaign URL Builder Tools Hands Down

Get The UTM Smart Manager | UTM Builder, Library, & KPI Analyzer

One flat fee. No per user fee. It's all included

For $49 you get the UTM Form, UTM Library, UTM Analyzer for up to 20 users.

HAVE ADDITIONAL NEEDS THAT GO BEYOND OUR UTM SMART MANAGER?

Meet Factivate's Marketing Performance Management Solution

What happens when you combine the best elements from complex BI solutions, Business Dashboard tools, and Spreadsheet tools into one platform?

You end up building Factivate - the most powerful and easy-to-use Marketing Performance Management solution that can be set up in minutes and is available to any serious digital marketer at a fraction of the cost of the typical multi-million dollar Business Intelligence implementations.
Click below to learn more:
Factivate Consultant helping Marketing teams in real time
UTM KPI MANAGEMENT WHITE PAPER

90% of Marketers have Bad UTM Management Practices

Learn How to Structure, Create, Store and Track the UTM Performance of your Campaign Links Across Multiple Channels to Understand Which Campaigns Work Best