Adobe Analytics Campaign URL Builder
The Smart Adobe Analytics Campaign URL Builder and tracker allows you and your marketing teams to easily add campaign parameters to URLs so you can track UTM Custom Campaigns in Adobe Analytics similar to Google's UTM builder.
FEATURES AND BENEFITS
Track Adobe Analytics Campaign URLs just like a Google UTM campaign
We'll help you configure and structure Adobe Analytics to track your UTM campaigns correctly.
SMART UTM BUILDER
UTM builder with structure naming conventions you can enforce, manage and analyze.
Automatically import data from your channels in just three clicks. Goodbye manual reports.
With Factivate's Advanced Analytics, view and analyze your KPIs in one place.
Make sure your KPIs are always improving. Our automated alerts work for you 24 x 7.
Give access to all stakeholders to ensure everyone is always up-to-date.
How does the Adobe Analytics UTM Smart Manager work?
We Take Care of Adobe UTM Configurations
Building Campaign URLs for proper Adobe Analytics tracking is not as easy to do as with Google Analytics. Adobe allows for deeper tracking but it also means it can be more complex.
Don't worry. With our UTM installation package**, we take care of installing the necessary string parameter requirements, classification rules, etc so that you can make the UTM campaign code tracking standard work in Adobe Analytics. Now, your campaign data will match what is in GA.