Google Analytics UTM Builder
Build governed Google Analytics campaign URLs consistently. Supports GA4 and legacy UA-compatible structures where needed.
Adobe Analytics CID Builder / Adobe URL Builder
Build governed Adobe Tracking Code links for cid, ccid, or any parameter your org maps to s.campaign. Standardize delimiters, structures, and rules without code.
Unlimited Campaign URL Forms
Build and publish as many governed campaign URL forms as your team needs across Google Analytics, Adobe Analytics, or custom URL workflows.
Campaign Taxonomy & Metadata
Organize campaign links with the taxonomy, metadata, and naming structure your team needs.
Form-Level Dropdown Dependencies
Show only valid combinations of selections.
Unlimited Templates
Create and publish as many templates as your team needs.
Bulk URL Creation
Create many links in one workflow with Presets or multi-select fields.
Unlimited Link Creation
Build as many governed campaign links as your team needs without platform caps.
Pro
Connect URL Standards to Asset Management
Best for teams that want to know which creative assets perform best
Unlimited Marketing Form Types
Unlock governed workflow form types beyond campaign URL forms, including campaign intake, creative requests, lead generation, and other operational workflows.
Org-wide Field Management
Manage common fields across the organization.
Org-wide Dropdown Libraries & Values
Reuse approved dropdowns and values across forms and teams.
Dropdown Requests & Admin Review
Let teams request temporary values with admin review controls and expiration dates.
Advanced Admin Controls
Give admins tighter governance control across the platform.
Adobe Analytics Integration Add-on
Sync governed Adobe campaign URL data from UTM Smart Manager into Adobe Analytics workflows to reduce manual handling and support cleaner Tracking Code governance.
BigQuery / Looker Integration Add-Ons
Connect governed data to reporting tools like BigQuery or Looker.
Campaign URL Builders for Google Analytics & Adobe Analytics
Google Analytics UTM Builder
Build governed Google Analytics campaign URLs consistently. Supports GA4 and legacy UA-compatible structures where needed.
Adobe Analytics CID Builder / Adobe URL Builder
Build governed Adobe Tracking Code links for cid, ccid, or any parameter your org maps to s.campaign. Standardize delimiters, structures, and rules without code.
Custom URL Structures
Create and update URL structures without code.
Custom Parameters
Add the fields your workflow requires.
Campaign Taxonomy & Metadata
Organize campaign links with the taxonomy, metadata, and naming structure your team needs.
Copy-ready Links
Generate governed campaign URLs that are easy to review, copy, and share without extra cleanup.
Reusable URL Workflows
Reuse governed link workflows across teams, agencies, or channels.
Branded Campaign URL Forms & Marketing Workflow Forms
No-Code Form Builder
Build governed forms without developer help using a drag-and-drop builder.
Branded Form Designs
Match forms to your brand standards for internal teams, partners, and agencies.
Custom Form Themes & Layouts
Create polished, on-brand form experiences with flexible themes and layouts.
Custom Success Messages
Guide users with clear, branded instructions and confirmation messaging.
Reusable Form Layouts
Save time with reusable form layouts across your organization.
Unlimited Campaign URL Forms
Build and publish as many governed campaign URL forms as your team needs across Google Analytics, Adobe Analytics, or custom URL workflows.
Unlimited Marketing Form Types
Unlock governed workflow form types beyond campaign URL forms, including campaign intake, creative requests, lead generation, and other operational workflows.
Fast Form Publishing & Sharing
Publish and share forms in minutes across teams, departments, or external partners.
Creative Asset Governance, Tagging & ROA
Governed Asset Upload Forms
Customize asset upload forms so assets follow the same governance standards.
Asset Library
Store and manage creative files and versions in one place.
Asset Tagging
Add governed metadata to assets when they are uploaded.
Campaign Metadata Inheritance
Carry campaign details into asset records automatically when assets are tagged in a Campaign URL form.
Asset Usage History
Track where assets were used with campaign parameters.
Asset Search & Filters
Find assets faster.
Asset-Level Measurement
Connect assets to performance analysis at the campaign parameter level.
ROA-Ready Asset Records
Support return-on-assets reporting workflows.
Shared Taxonomy & Dropdown Governance with SmartLists
Spreadsheet-Style Taxonomy Management
Manage approved dropdown fields and values from one spreadsheet-style SmartLists hub.
Governed Form Fields
Standardize key fields and dropdowns for specific forms with form-level governance.
Form-Level Dropdown Dependencies
Show only valid combinations of selections.
Org-wide Dropdown Libraries & Values
Reuse approved dropdowns and values across forms and teams.
Active & Inactive Dropdown Options
Turn values on or off as needed with Smart Lists.
Expiration Dates for Dropdown Options
Retire temporary values automatically in SmartLists.
Dropdown Requests & Admin Review
Let teams request temporary values with admin review controls and expiration dates.
SmartLists Admin Controls
Keep shared dropdown standards controlled by the right admins.
Rules, Validation & Naming Conventions
Required Fields
Prevent missing campaign details.
Naming Rules
Keep values formatted the right way.
Separator & Delimiter Rules
Standardize spaces, dashes, and underscores.
Capitalization Rules
Standardize capitalization for each field.
Character Limits
Keep values short and usable per field.
Invalid Character Blocking
Stop bad inputs before they spread.
Field Format & Schema Rules
Keep every field aligned to your standards.
Instant Field Validation
Validate inputs as users build.
Conditional Field Visibility
Show fields only when they are needed.
URL-Safe Encoding
Encode field submissions so platforms like Google or Adobe can read them correctly.
Templates, Presets, Bulk URL Creation & Exports
Campaign URL templates
Start from built-in best-practice campaign forms for UTM and CID workflows.
Org-wide Templates
Share approved templates across teams in your organization.
Unlimited Templates
Create and publish as many templates as your team needs.
Bulk URL Creation
Create many links in one workflow with Presets or multi-select fields.
Template Access Controls
Control who can use each template.
Unlimited Link Creation
Build as many governed campaign links as your team needs without platform caps.
Role-Based Access
Control who can use or manage forms.
Multiple Landing Pages
Create governed link sets across multiple destination URLs in one workflow.
QA Table View
Review generated links in a clean, exportable table.
Exportable Submissions
Export governed submissions for handoff, reporting, or downstream analysis.
Submission Log & Audit Trail
Keep a log of what was created and by whom.
Form Presets
Use Presets to select one option and pre-fill related dropdown combinations for faster bulk building.
Short Links
Create short links from governed URLs with the Bitly add-on.
Bitly Click Tracking Add-on
Track click activity with Bitly from the short link builder.
Publishing, Sharing & Team Access
Public Publishing
Share forms broadly when needed.
Org-wide Publishing
Make forms available across your organization.
Private Publishing
Restrict forms to selected users.
Vanity Form URLs
Use clean, branded form URLs.
Team & Agency Sharing
Support internal and external users.
Submission History
Track form use over time.
Form Usage Analytics
Track usage and submissions across your forms.
Enterprise Admin, Integrations & Support
Org-wide Field Management
Manage common fields across the organization.
Advanced Admin Controls
Give admins tighter governance control across the platform.
SSO
Support secure single sign-on for enterprise teams.
Invoice Billing
Simplify enterprise purchasing.
Adobe Analytics Integration Add-on
Sync governed Adobe campaign URL data from UTM Smart Manager into Adobe Analytics workflows to reduce manual handling and support cleaner Tracking Code governance.
BigQuery / Looker Integration Add-Ons
Connect governed data to reporting tools like BigQuery or Looker.
Email Support
Get email support with typical turnaround times of 48-72 hours or less.
Implementation Support
Get help with rollout and setup.
Priority Support
Get faster and live support for high-priority needs.
Frequently asked questions
Most teams start with Standard to bring consistency to campaign URL creation from day one. That means governed forms, reusable templates, naming rules, dependencies, and shared taxonomy for their Google Analytics or Adobe Analytics implementations.
We designed our “Standard” like this on purpose. Instead of putting advanced features for the Campaign URL builder behind higher tiers, we included the full URL-governance foundation upfront so teams can launch with the standards they actually need.
When teams want to connect those same campaign standards to creative performance, they usually move to Pro for governed asset management, asset tagging, and asset-level records. That makes it easier to see which creative performed best.
Organizations that want to extend those same standards across broader marketing workflows, shared governance, and advanced integrations typically move to Enterprise.
Yes. UTM Smart Manager is designed to grow with you.
Many teams begin with Standard to get campaign URL governance in place first, then move to Pro when they want governed asset management and creative performance visibility, and later expand to Enterprise when they need broader workflow standardization, organization-wide governance, and advanced integrations.
That means you can start with the workflow you need now and expand without rebuilding your foundation later.
No. Standard includes the full foundation for governed campaign URL creation.
That includes your Google Analytics and Adobe Analytics URL builders, unlimited campaign URL forms, unlimited templates, bulk URL creation, unlimited link creation, reusable taxonomy, dependencies, and governance rules.
We structured Standard this way because teams looking for a serious campaign URL builder should be able to get the full URL-governance system without being pushed into a higher plan first.
Yes. Some capabilities are available as add-ons or have usage limits depending on the plan and your rollout needs.
For example, Adobe Analytics integration, BigQuery or Looker integrations, and Bitly-related capabilities may require additional fees depending on your account setup. Asset management also starts with anallocation of 2 GB per organization, and teams that need more storage can purchase additional storage as an add-on.
This gives teams a clear way to start with the workflow they need today and expand as their governance, reporting, or asset volume grows.
Yes. You can start with a free trial and begin building right away from a blank form or from a template.
UTM Smart Manager was built to be easy for marketers and campaign teams to use without heavy setup, so most teams can get started on their own. If you need help, you can reach us through chat or by email at support@utmsmartmanager.com.
Customers on paid plans receive the support included with their plan, and teams on Pro or Enterprise can also request more hands-on onboarding and concierge-style rollout help when needed.
Standard includes email support for teams getting started with governed campaign URL workflows.
Pro adds implementation support for teams that want more rollout help as they expand into asset governance and performance visibility.
Enterprise is built for organizations that need higher-touch support, including priority support and help with rollout, governance, and integration planning.
