Do you ever wonder how some of the best digital marketers can achieve so much without spending too much of their time and effort? Do you think they have some unknown secret that you’d be willing to spend millions of dollars to find out? Not really. They just know how about the best tools to enable them to do more.
These days, we’re constantly bombarded with emails about the best digital marketing tools that promise higher ROI but it’s really hard to know where to start. Each tool requires an investment of your time and money and choosing the wrong one can be a huge time sink.
Do you want to know HOW the world’s best marketing consultants and agencies are using these tools?
At UTM Smart Manager, we rely on these best digital marketing tools every day to continue our growth and also help our clients achieve their goals (whether they’re a digital agency or a Fortune 100 company). We’ve broken down the list into 5 categories most important to any marketing team.
- Analytics & Data Integrity
- SEO & Blog Content
- Social Media Marketing
- Email Automation
- Landing Pages
Once you know what the best digital marketing tools for 2019 are, it’s time to put them to work for your team, your business, and your clients.
Best Digital Marketing Tools for 2019
Here are the 15 best digital marketing tools for 2019 for small to medium businesses.
Best Analytics & Data Integrity Tools for 2019
1. Google Analytics
Google Analytics is foundational and a must have for any digital marketer looking to grow their business. This free tool provides you with all of the important information about your website performance, including audience demographics, keywords, conversions, segments, and much more. Think of this as Step #1 to a better marketing life.
2. UTM Smart Manager
If Google Analytics is the Step #1 to your digital marketing life, then the UTM Smart Manager is a close (and required) Step #2 to becoming a better digital marketing team. This UTM Manager is a Google Analytics UTM builder, UTM Library, and UTM Tracker rolled into one tool. In short, it allows you to consistently build your Campaign URLs in a way that maintains your data integrity. With it, you can now analyze which link performs best across platforms. Use their Executive Dashboard to understand how campaigns perform across your customer journey and leverage their benchmarks to see if you’re competitive across the industry.
SumoMe allows you to learn about your customers’ behavior while on your site and adjust accordingly. We use their Heat Maps to see where people are clicking and their Content Analytics to see where people become disinterested in our content.
4. Factivate – Digital Marketing Analytics & Reports
It seems a new dashboard pops out every month and each new iteration promises the same thing, better ROI. My facebook feed shoots out a new ad almost every couple of hours (it’s really annoying!). The big problem from these tools, however, is always the same: the data displayed is too macro and rarely provides valuable insights. Consequently, you eventually have to go back to manual reporting of your data.
This isn’t the case with our favorite tool: Factivate. They call themselves a “marketing performance management tool” and rightfully so. Factivate’s combination of customized marketing dashboards (for executives, VPs, Managers, and Analytics) and marketing-specific reports with KPI-based alerts make sure we’re on top of our marketing strategy on a 24×7 basis. The platform allows you to look at each of your channels in context and help you quickly figure out where you should spend your money and where you should stop.
5. Platform-Based Social Media Analytics
If you’re not spending any money on multiple platforms and don’t have much activity beyond one to two ads per month, you could look into using the free analytics tools built into the social media platforms themselves – on Facebook, Twitter, Youtube, etc. While it might take a little bit to get to your real insights (meaning, you might have to dig into your data more than you’re probably used to), it will be right there. It will be good for you to learn how to manage different KPIs from these platforms (ie, what a Facebook Relevance Score and Frequency Rate mean) and this is as good a place to start as any.
Best SEO & Blog Content Tools of 2019
6. SEO & Blog Content Tools
Ubersuggest by Neil Patel.com helps you come up with blog suggestions with an easy to use tool. All you need to do is type in your main keyword and see a list of similar results. Similar to tools like Buzzsumo, you can then choose any of the recommended keywords and expand it to see even more suggestions that look at trends data.
7. Google Keyword Planner
Google’s Keyword Planner helps you learn which potential keywords have the greatest impact. You can search how often your keywords are searched and if that ever changes over time. They also have a recommended section for even more suggestions on keywords or key phrases.
8. Yoast SEO
One of the most critical WordPress plugins for digital marketers who have a WordPress site, Yoast adds extra search engine data to each blog post that allows Google to easily read your page. Thus increasing your chances of higher ranking in search results.
Best Social Media Marketing Scheduling Tools of 2019
Hootsuite offers a great way for you to schedule posts and manage all of your social media accounts from one place. We use it mainly for posting organic content and make sure that if we post a link, we use our Smart UTM manager for creating the links; otherwise tracking the results from our posts can quickly become a challenge.
MeetEdgar is one of the tools I’ve personally used since they launched. Today, they add any tweets, updates, or facebook posts to a “library”. You can also set a calendar to post to any social media account at any time.
Best Email Automation Tools of 2019
ActiveCampaign is an all-in-one platform for your email marketing, email automation, and CRM management. It helps you engage your contacts with a series of targetted messages triggered by specific events. With a ton of data-driven automation options, you’re sure to talk to your opportunity / lead when its most relevant to them and consequently help you close on your business leads.
Hatchbuck automates your lead generation and client communication much like a lot of CRM tools in the market. The reason why I’m adding them here is that the platform is specifically designed for small businesses.
Best Landing Page Tools of 2019
LeadPages allows you to quickly make mobile-friendly landing pages. Like many of the landing page tools in the market (ie Unbounce), it helps you collect email addresses and integration with your email automation software for your campaign funnel management.
ClickFunnels offers a great way to quickly and easily create customer funnel landing pages. You can build a series of landing pages to sell products, register people, capture email addresses, and even AB test your best conversion path.
Another WordPress-specific tool, OptimizePress will help you create pages with a similar look and feel to your WordPress site. They offer lots of templates and you can edit your landing pages in real time to get your content out to your customers really fast.
At UTM Smart manager, our team uses these top digital marketing tools (from our years of experience in the marketing trenches) to help our team and our clients grow their digital presence and embrace their marketing data. Our list changes all the time so stay tuned for any additional tools we love. Now it’s your turn. Do you have any other tools that have made your life incredibly easy?