This article originally appeared on https://medium.com/@factivateapp/how-to-combine-social-media-ads-data-with-adobe-analytics-dd3a3645e996 Are your social media marketing efforts working? How do you know which key performance indicators (KPIs) matter on each
Are you new to Adobe Analytics? Or maybe your client has decided to move from their Google Analytics instance to Adobe Analytics? If any of these
In this article, we discuss the processes you need to undertake to create a best-in-class Adobe Analytics classifications system for your company just like some
This article originally appeared on https://medium.com/@factivateapp/can-google-analytics-utm-tagging-be-used-with-adobe-analytics-faa31da83328 . This is the question most of our Fortune 1,000 clients begin with when they first contact us. Company
INTRODUCTION One of the primary reasons digital marketers utilize Adobe Analytics is to track the effectiveness of online marketing campaigns in order to allocate resources
Are you looking for the best Adobe Analytics Campaign URL (UTM) Builder Spreadsheet or tool for your company? You’re in luck! We’ve used more than
This article originally appeared on: https://www.prlog.org/12785447-adobe-utm-smart-manager-wins-best-adobe-analytics-utm-builder-and-analytics-solution-for-2019.html DURHAM, N.C. – Aug. 22, 2019 – PRLog — Factivate, the global leader in marketing intelligence, personalized analytics, reporting,
This post provides a complete guide with instructions on how to configure your Adobe Analytics to read your Adobe campaign links as you would typically
In marketing, Tracking your customer journey does not have to be difficult. You shouldn’t have to sort through thousands of data points just to be
If you’re leveraging Facebook advertising for lead generation or conversions, understanding the results of your campaigns can be challenging. In this article, we will outline